Using The Open Day Marketing Strategy
November 16, 2009 by Mark Fregnan
Filed under Marketing
Improving Local Awareness Of Your Business Using Open Days!
This week I’ve got a good example of how to improve the local awareness of your business.
Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had around 500 people there around 8pm (see my photo below).
How you can use the Bunnings idea in your business
The open day marketing strategy doesn’t have to be limited to the first day your business was open to the public. You could use the same idea to celebrate any anniversary (of any year in business), or to launch new products or services, or to show off a store refurbishment (like Bunnings did) or even to celebrate a tie-in event like Easter, Father’s Day, Halloween, Melbourne Cup and so on.
The aim of the open day may not be to generate sales, but rather to improve the branding and awareness of your business in your area or to generate leads which you (or your sales team) could follow-up with later.
Above is the photo I took in the store during the Friday evening celebration party.
Above is a marketing flyer Bunnings used to promote the event.
