Business Mentors Are On Your Team Too
April 9, 2010 by Mark Fregnan
Filed under Your Team
I recently caught up with two of my mentors (from the USA) on their visit to Australia. I was really surprised how tall David Frey is – he’s taller than me and I’m 6 foot 1′.
David Frey is the creator of the Small Business Marketing Best Practices Newsletter. It’s a weekly newsletter that is received by thousands of small business owners in over 43 different countries around the world. David is a business coach to the retail hot tub and pool construction industry and spend a good portion of his time travelling across the USA speaking at seminars. He’s also a sport’s nut and very active with his church and charities.
Jordan Adler has created a seven figure income from his current marketing enterprise and has personally inspired thousands of people to achieve remarkable success through network marketing.
Buy Hummer, Get Free Shotgun – Real ‘Way-out’ Marketing!
April 8, 2010 by Mark Fregnan
Filed under Marketing
Source : The Age, 16 March 2010
An American Hummer dealership is sending the Hummer off with a bang, giving away a free shotgun with every new car.
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An American Hummer dealership will give away a Browning Citori White Lightning shotgun, worth $2,000, with every new Hummer they sell. Lynch Hummer in Chesterfield, Missouri is one of the highest selling Hummer dealerships in America, and last year they decided to add guns to their showroom. |
With the recent ‘wind-down’ announcement from GM (the makers of Hummer) the dealership’s owner, Jim Lynch, says that he wants his Hummers to go out with a bang. “There is now real reason to believe that the current inventory on hand at dealers may be the last of the new Hummers, we wanted to send them off with something memorable,” he says. “Browning and Hummer are prestigious brands and American Icons – bringing them together is a natural fit. “The guns have been a huge hit with our Hummer customers and now we are taking the ‘Guns and Hummers’ concept one step further,” says Lynch.
What’s this got to do with marketing?
Everything – Not only has Lynch Hummer value adding to their Hummer ‘package’ – they’ve chosen a controversial ‘product’. Being controversial means Lynch Hummer has received tens of thousands of dollars in FREE publicity. Heck, the article got my attention and I’m as far away from Missouri, USA as you can be (Perth, Western Australia). Well done Lynch Hummer – great marketing!
