How To Get More Customers Using The Internet And Social Media Marketing…

Maximising your online presence using a keyword bank

How do you search for suppliers on the internet? How do potential customers find you?

It’s a different process… rather than open the index page of the Yellow Pages or thumb through the local newspaper, consumers find services and products by the use of keywords and keyphrases. Unless your website contains these keywords and keyphrases – you won’t get people coming to your website.

A keyword bank is the most valuable resource for your online presence!

What is a keyword bank? It’s a list of keywords and keyphrases that are related to your business.

The image on above illustrates sample keywords for an accounting firm.

Sure, your website designer or your Internet advertising company may have used some of the popular terms (keywords) on your website or in your internet advertisements, but you, as business owner, should know WHAT the popular search terms ARE to ensure that your website contains articles and information USING those keywords.

Now this ‘keyword research’ is easy – you don’t need to pay someone thousands of dollars to do it. In fact, Google have a FREE search tool to assist you with your ‘keyword research’. Check it out…

Google Keyword Research Tool – click here

Loss Of Walk-by Traffic – Don’t Let This Happen To Your Business!

I’ve been saying it for years… when it comes to marketing – you can’t simply rely on local walk-by or drive-by traffic. You are putting yourself at the mercy of the local conditions – car park changes, local council works, nearby building works, etc.

Here’s proof… have a read of this article in The West Australian newspaper this week…. One retailer has lost his franchise business, others are running at a loss and all had to lay off staff and reduce hours. We certainly feel for these business owners… not a nice thing to happen… but it does unfortunately.

Retailing requires smarter thinking – that’s why you have to look at other ways (strategies) to market and deliver your products to consumers.