Client Results

"We are really hitting our stride now using promotions to increase sales."

"Our Back-to-School event created another $20,039 in additional revenue. Recently we ran our one day May promotion and increased sales by $10,683."

"We can’t wait to see the results of our July clearance event!"

"By implementing the job management strategies shown to us by Mark Fregnan from Kinetic Media & Marketing we increased revenue by over $600,000, with the same number of staff (9), and we work fewer hours, with less stress!"

"We engaged the services of Mark Fregnan from Kinetic Media & Marketing to assist us to bring in more clients into our accounting firm."

"During one of our coaching sessions we discussed print advertising. Mark said that most of the traditional styles of advertising usually brings in little response. We did consider what Mark suggested however we wanted to see for ourselves with a design of our own – we didn’t get one phone call!"

"We now understood what Mark Fregnan was talking about and we asked him to design an advertisement for us."

"THE RESULT : 15 enquiries from the Community newspaper and 52 enquiries from a Tuesday’s edition of The West Australian!"

"Mark Fregnan from Kinetic Media & Marketing helped us to implement systems for quoting and job management, initiated customer care programs and assisted us to target our ‘ideal’ customers. As a result our bottom line improved by $71,126 over the previous 12 month period."

"We have been in business for over 35 years and we managed to obtain a good sized customer list of postal addresses. The much smaller list was a collection of email addresses which we didn’t use very often."

"Mark Fregnan from Kinetic Media & Marketing approached us and said that we would still get a good response from that smaller and older email list."

"Mark and his graphic designer created a February sale promotion which brought in $4,143 in sales which we were very happy about. Since then we have been keen to add in fresh email addresses and we engaged Kinetic Media & Marketing to help us with our marketing on a monthly basis."

"We employed Mark Fregnan from Kinetic Media and Marketing to assist us in developing marketing strategies within our club in order to increase membership sales and improve our education in marketing principles. He provided us with systems to attract new members and then leverage those members to create further referrals. Mark delivered this through a series of very informative mentoring sessions.

Mark also provided extra information and tools for reviewing our business systems and categorising members by ability to generate more revenue; therefore allowing us to more effectively use our marketing dollar.

His advice and services has contributed to our ability to attract new members and increase revenues through our existing client base.

I am happy to recommend Mark Fregnan to any business."

"We began working with Mark Fregnan from Kinetic Media and Marketing in December 2008. At Mark’s recommendation we installed a traffic counter (from Total Count) in our store from the 1st January. This will enable us to know exactly how much traffic our store produces each month.

There are two benefits of using this system – one, we can monitor all of our marketing to make sure that our store traffic volume doesn’t fall below our specific targets, and two, so we can better plan promotions to avoid the slow periods."

"I realised the importance of having a good client database in order to increase sales. Mark Fregnan assisted us to setup our new Salon Software for promotional marketing campaigns."

"We used some of Mark’s material when submitting a proposal we had been developing for a new client in Karratha, WA. We impressed the client and got the job immediately.I would not hesitate to recommend Mark Fregnan from Kinetic Media & Marketing to anyone wishing to grow their business."

"With proven marketing techniques and guidance of how to implement these strategies, we have been able to apply the wealth of knowledge that Mark Fregnan and Dr. Anthony Capiaghi have supplied to increase our business and steadily grow to achieve our quarterly goals.Thanks Mark Fregnan and Dr. Anthony Capiaghi for your expertise. It has been well worth the investment!"

"We signed up for Kinetic Media & Marketing services at a time when we had been in business for 20 years. We felt that we were no longer growing and had in fact become quite stagnant.Mark Fregnan from Kinetic, has guided and assisted us through several business decisions that have resulted in changes to strategy, and has provided us with the tools to grow. We have implemented clear policies and documented these. This has improved our selling technique and saved time as finally we are organized! We have graded our customers (A,B,C) and are setting up a proper customer base that will be an added asset to the business.

We have changed our approach to marketing and advertising, and Mark advised us on our brochure information and layout, which has definitely resulted in improved sales.

We have established a good relationship with Kinetic Media & Marketing, and will continue to use their services as consultants in marketing and advertising and in any way that will continue to improve our business.

This has been an investment (not an expense), and I would recommend other businesses to join the programme."

"While we have only recently retained Mark Fregnan’s services at Kinetic Media & Marketing, we are already seeing results within the management team.Valuable and practical techniques from Mark have helped us to focus on core issues and develop strategies which have previously eluded us. I would wholeheartedly recommend Mark to any business requiring an objective and constructive addition to their business and marketing strategy."

"Hi Mark,

You’ve completely changed our mindset and how we approach our marketing and customer service.In fact it’s actually hard to think that less than 12 months ago, it had never occurred to us to write referral programs, never occurred to us to categorise our customers, and we’d never written a thank you letter in our lives! It’s made a huge positive difference to our business.

Our existing customers are much better looked after – you saw the results our referral letter returned, and we approach the everyday running of the business much more like a tool to achieve our personal goals, rather than letting it run us.

There are a couple of things that really stand out with regards to the impact they’ve had on our business:

	Glen Smyth’s CDs & DVD’s – Completely inspirational.
	Categorising our customers – we don’t waste time stepping over dollars to pick up pennies.
	Thank You notes – Customers always comment!
	Sending out gifts to A List Customers – we actually saved losing a customer, simply by sending out a gift basket with a letter and a book. (it cost us $70, but the lifetime value of the customer is about $10,000)

I’d more than happily recommend you to anyone, and if you ever have a prospect who wants reassurance Kinetic Media will help them, tell them to call me, I’ll more than happily recommend you!"

"Mark from Kinetic assisted us to improve our magazine advertising. As a result we obtained $7,890 from one sale of which $3,000 was net profit."

"This means that the ad has already paid for itself from one sale! All additional leads and sales generated from the magazine publication for the next 12 months are now free!"

"We sent 41 letters which cost us $25 and obtained $6,126 in new printing orders."

"Mark Fregnan from Kinetic showed me how to focus on building my core ‘A’ grade client base who could afford our premium automotive services."

"Simply by improving our work management and adding another income stream to our automotive engine reconditioning business."

"Kinetic Media & Marketing re-organised my web site to be more sales oriented as well as providing the programming to allow the contact details to automatically be recorded. This has allowed for the creation of a new contact database for us and a means to view the total bookings per month.

Mark from Kinetic also implemented an offline and online referral program to enable us to get more clients."

"Mark Fregnan from Kinetic Media & Marketing helped our company to implement an email marketing campaign to our target list of prospects and past customers, including making suggestions to improve the response from the email.

Mark also provided training to our administration staff member so that we could run our email marketing campaign on a regular basis."

"We sent 25 letters which cost us $15 and obtained $2,705.77 in orders!"

"Using the approach Mark from Kinetic provided to us, we conducted a simple test with 2 emails and a fax which resulted in $1,309.32 in sales."

"I couldn’t afford to spend hundreds of dollars on local paper advertising. I tried using flyers before without success. Mark Fregnan from Kinetic Media & Marketing said we should try the same strategy again, but with a new flyer. The result – I picked up 15 new clients!"

"Increased by 8% and 13% for the months of July and August 2005, by implementing a simple idea from my first 2 hour consultation with Kinetic Media & Marketing."

"By implementing a simple idea, I was able to add $55 to my average sale. What a great way to lock in my customers to ensure that they only have their vehicles serviced with me.

I am very impressed with the level of service and support given to me by Kinetic Media & Marketing."

"Our business had previously paid another so called ‘Marketing Consulting firm’ with no support and no results. Mark Fregnan from Kinetic Media & Marketing provided a far superior service."

"Mark helped us to implement a client feedback system. This has kept us informed of our level of service as well as providing testimonials for our business."

May 2005

"After performing the simple exercise of the ‘Income Analysis’ provided by Kinetic Media & Marketing, I could see that our workshop was working on too many vehicles for a low average sale – our profitability was lacking. So thanks to using the ‘Income Analysis’, I have a better understanding of our business and I am now making changes to how we look after our customers, rather than just rush the jobs through our workshop."

March 2005