Further proof of a decline in newspaper readership:
The Sun had sold on average 3.12 million copies a day in 2009.
Last month The Sun sold around 2.24 million copies a day (June 2013).
“Like the other newspapers, there has been a decline in readership in the past years,” a Sun spokeswoman told AFP.
Whilst print media readership is declining, it can still be a valid advertising media for new customers. It all comes down to how effective your press advertisement is in generating enquiries, phone calls and interest.