Want to know where your customers spend their time so you can maximise your advertising dollars?
The graph below is a break-down of how much time consumers spend (as a percentage) with each media (BLUE). And the percentage of dollars spent (as a percentage) by business advertisers (RED).
Source: Mary Meeker, KPCB (Kleiner Perkins Caufield Byers) 2012.
Here’s my thoughts on this information:
- Television still hugely popular.
- People currently spend more time on their mobile devices than reading print (newspapers, magazines, etc). Mobile will increase further and print will decrease.
- Businesses are still spending a greater proportion of their money on print advertising even though it commands less attention than mobile use (tablet, smartphone).
- Big opportunity to capitalise on mobile advertising (i.e. not much competition yet).