Creating a Vision for Your Business!
September 1, 2009 by
Filed under Planning
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” Jack Welch, Chairman, General Electric.
Without a strong, defined vision, most businesses usually fail because the challenges got too tough – the business fundamentals outweighed the ‘passion’ and drive. The vision therefore drives the company through good and bad times. The vision is the purpose and ’soul’ of the business.
Creating a vision for your business
Define the vision…
- What do I see as the key to the future for our organisation?
- What unique contribution should we be making in the future?
- What would make me excited about being a part of this organisation?
A vision statement is a company’s inspiration. A vision asks, “Toward what reality do we want to lead this organisation?”
For example :
Walt Disney’s vision statement :
“To create a new kind of amusement park filled with the accomplishments, joys, and hopes of the world we live in.”
Microsoft’s vision statement :
“Empowering people through great software at any time, and any place, on any device.”
Sony’s vision statement :
“We invite new thinking, so even more fantastic ideas can evolve. We take chances. We exceed expectations. We help dreamers dream.”
IKEA’s vision statement :
"To create a better every day life for the many people."
Use these examples to create an unique vision for your business. How can you do or provide something so good that people cannot stop talking about you?
Creating the Vision, Mission and Culture for Your Business
May 5, 2009 by
Filed under Planning
Step 1) Define the Vision
- What do I see as the key to the future for our organisation?
- What unique contribution should we be making in the future?
- What would make me excited about being a part of this organisation in the future?
A vision statement is a company’s inspiration. A vision asks, “Toward what reality do you want to lead this organisation?”
Step 2) Create the Mission Statement
How will the vision be achieved?
a) Who are you ? Define the characteristics of the people in your organisation. What are their qualities, attributes, etc ?
b) What business are you in?
e.g. the transport business
c) Who are your customers?
e.g. demographics, age, etc
d) What makes you different?
e.g. Starbucks
“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
e.g. Target
“At the heart of our strategy is our commitment to delight our guest by consistently delivering the right combination of innovation, design and value in our merchandising, in our marketing, and in our stores. This is the essence of our “Expect More. Pay Less.” brand promise.”
e.g. Nike
“To bring inspiration and innovation to every athlete* in the world.”
Step 3) Culture statement
Ownership, integrity, teamwork, communication, etc
This is an example of a culture statement :
| Ecolab USSpirit Ecolab associates are the company’s heart and soul. Hungry to succeed and passionate to achieve, we embrace the unknown, fearlessly taking risks, confident in our ability to deliver results. We are eager and ambitious. We tenaciously persevere, surmounting obstacles with grit and determination. Above all, we find joy in our work, and in serving the company and our customers. Pride Determination Commitment Passion Integrity |
