Effective Small Business Marketing Australia by Kinetic Media & Marketing
Client Attraction System for Tax Agents and Accountants
Attention: Tax Agents & Accountants Who Want To Work With Wealthier Clients
The Little-Known & Guarded Secrets To…
Attracting Affluent A+ Clients To Your Accounting Firm!
Dear Tax Agent / Accountant Professional,
Ever wondered how some accounting firms get the best clients? The affluent clients with high incomes, solid assets and high net worth?
Are these wealthy individuals only drawn to firms with a good ‘brand’, reputation and name recognition?
Is there a way to attract affluent clients without spending a fortune on TV and radio advertising, or having a giant billboard with your firm’s name on it in the middle of your capital city?
Confidentially – a whispered "yes"…
Looking for high income earners, business owners and investors as new clients for your tax or accounting firm?
There is a way to get in front of affluent clients, affordably and successfully. It’s a method that only a select few know… because it wouldn’t be so effective if every firm knew about it – so that’s why this is limited number of professionals like you.
Fate has brought us together for a reason so I’m going to share this ‘guarded method’ with you now on this very page…
I’m sure you, like many smaller firms have a number of good clients. These clients most likely own a sizable business, or have a few million dollars of assets in their property portfolio.
Have you ever wondered "If I only had 10 or 20 more clients like that!"
You know you can bill a PAYG client around $300 OR one good client $3,000!
So, would you prefer to have a firm with a mix of 100 affluent clients OR a frustrating, administrative heavy firm with 800 PAYG clients for the SAME revenue – but with far less profit???
PAYG low to middle income earners – charge $250 to $500 per return each
AFFLUENT / WEALTHY
High income earners, business owners, property investors – charge $2,000 to $5,000 (and more) annually per client.
Number of clients
700 to 800
Number of staff required to support the total client base
You + 3/4/5 staff
High admin costs, more files, more paperwork, bigger office, more rent, more computers, higher expenses.
You + 1
Your salary and net profit
By now you’ve realised that PAYG – low to middle income earner clients are an average bread-and-butter income source, but it’s much better to build a firm with wealthy and affluent clients instead.
So how can you achieve this? What does it take?
One way – is by your clients spreading the word… however…
Word-Of-Mouth Referrals… Good, But Slow… It Takes Too Many Years To Attain A High Number Of Wealthy Clients!
Certainly referrals are valuable and they will contribute to growing your firm. So what else can you do?
You can request for Australia Post to deliver tens of thousands of DL postcards, or flyers to the business addresses in your area, send direct mail to a list, advertise in the newspapers, move to an expensive inner city suburb and have an office on a busy street, or pay thousands of dollars a year to your website design / SEO firm.
These methods of communication will certainly be seen and received by a range of individuals – PAYG employees right through to the affluent. But for most accounting firms, their advertising and marketing efforts don’t pay for themselves. For example, not many accounting firms will continue to spend $800 a week on a press advertisement that doesn’t make the phone ring.
However it’s not the medium (methods of communication) that’s the issue – it’s the message!
Why? Because the ‘message’ communicated by 99 out of 100 accounting firms is ‘We do it all’. Please think about this for a moment. It’s of crucial importance… Now take your high income earner, business owner or property investor. What do they want from an accounting firm?
Besides dealing with someone qualified and experienced in taxation and accounting – they want a specialist! I’m sure your firm has an accountant (or most likely yourself) that can prepare an ATO return for a high income earner, business owner or property investor. That’s not the issue – the issue is that a prospective client wants confirmation that you know more about their problems than someone else does. In fact, the quickest way to lose a prospective affluent client is to say we do it all.
A wealthy or affluent individual WILL respond to certain messages. In fact – the match of medium (advertising, internet, etc) to a suitable message works so well, it can be seen as a client attraction system! A system, by the way, is duplicable, it works, it’s efficient, it pays for itself. Every accounting firm needs a process that brings in affluent clients – yet very few do have such a system.
WHAT DOES IT TAKE TO GET THE ATTENTION OF AFFLUENT CLIENTS…
Is it putting your firm’s name on a giant billboard in your capital city?
Well – that’s one way… but there’s another…
What you need is a…
"Affluent Client Attraction System"
A system to attract clients has to follow a certain format. In fact we must use these steps:
1) The right message
2) The right media – press advertising, the internet, etc
3) The conversion to a new paying client
One single affluent client is worth 10x the fees of a PAYG client, well worth your time. Marketing to the affluent doesn’t require you to spend more – it just has to be done right…
Accounting Firm Targets High Income Professionals…
Director, Maxim, Subiaco WA.
Each Client Is worth Over $20,000 In Fees Per Annum
"We wanted a way to target high income professionals and followed the recommendations supplied by Mark Fregnan of Kinetic Media & Marketing. Each client is worth over $20,000 in fees per annum to our firm, and we were delighted to have 8 contacts from wealthy individuals from our recent marketing campaign."
Now, You Too Can Have Access To The Same CLIENT ATTRACTION SYSTEM And Grow A Solid Base Of Wealthy Clients…
With your own copy of the ‘Wealthy & Affluent Client Attraction System’ with specific strategies for the tax and accounting industry.
This Client Attraction System is no-pie-in-the-sky book of theory. It’s been tested in Australia, in real-life tax and accounting firms. And I guarantee, not 1 accounting firm in 200 will know these powerful client attraction strategies.
You could spend ten or twenty years of hard work building a firm of PAYG clients picking up a few more business clients and property owners as you go…
But why should you do it the slow and difficult way?
Especially when the ‘Wealthy & Affluent Client Attraction System’ actually works and will bring in your most desired clients!
Here’s small sample of what you’ll learn…
How To Be The Accounting Firm Of Your Choice In Your Area And Charge A Premium For Your Services!
Discover The 12 Successful Methods To Get In Front Of Your Ideal Clients – You Choose The Ones You Prefer (They All Work)!
How Each Method Works With Examples – Ready For You To Duplicate & Use.
The Best Way To Groom Prospective Clients Without It Taking Up Any Of Your Time (Or Your Staff’s Time).
Never Again Lose Money On Advertising, Letter Drops, Websites Or Internet Marketing For Your Accounting Firm – Each And Every Communication Will Now Contain ‘The Message’ And Will Get A Response From The Wealthy & Affluent!
How To Develop A Small Elite Firm, Make More Money, Have Fewer Headaches, Reduce Stress And Actually Work Fewer Hours!
PLUS much more…
The ‘Wealthy & Affluent Client Attraction System’ is the ONLY marketing system available in Australia tailored to tax agents and accountants. It’s written in an easy-to-follow format for people who want results, not to be educated about the basics of marketing. It’s been updated for 2013 and contains over twelve (12) effective client attraction strategies. The techniques that you will learn are all proven through actual use.
For those who prefer follow along in audio format…
Quick Start CD – For Immediate Results
CLIENT ATTRACTION SYSTEM OVERVIEW
Included in the ‘Wealthy & Affluent Client Attraction System’ is this audio CD where I will explain the entire process step-by-step.
Simply pop the CD into your car’s stereo system and after one or two car trips, you’ll understand exactly how this unique client attraction system works AND WHY we cannot let every accounting firm access to it. Here’s what you’ll discover …
How To Line Up Your Skills With The Needs Of High Income Earners, Business Owners And Real Estate Investors So They Like You, Trust You And Want You As Their Advisor.
The Easiest Way To Develop Your Point-Of-Difference So You Can Begin To Attract Better Clients Immediately.
What Communication Style Suits You And How To Use It To Get The Interest Of Your Ideal Clients.
Discover The Most Effective Way To ‘Educate’ Your Prospective Clients So They Understand How You Operate And The Fees You Charge. By Using This Process, Prospective Clients Will Be Even More Eager To Make A Paid Appointment With You!
Not only is the definitive marketing program for your accounting firm – it’s the only one that will deliver the results, successfully and affordably… and to assist you even further…
Time Limited FREE Bonuses
This is indeed good timing… because we’re looking to gather seven (7) testimonials for the ‘Wealthy & Affluent Client Attraction System’, I’ve decided to add in TWO valuable bonuses for you…
Special bonus GIFT #1 – valued at $330.00
3 HOURS LIVE TRAINING – Where every question you have about promoting your firm, will be answered.
The entire ‘Wealthy & Affluent Client Attraction System’ will be laid out and explained to you in detail. And how to implement it into your firm for immediate results.
Implementation Q&A Training Session #1 (1 hour):
Targeting and point-of-difference
Crafting your ‘message’ to the affluent
Converting responses to booked appointments with your ideal clients
Implementation Q&A Training Session #2 (1 hour):
Nine ‘key’ offline advertising and marketing techniques explained – 9 ways to get wealthy individuals to be interested in your services.
How to maximise any external marketing to ensure a healthy return-on-investment
Precisely what works and what does – no longer be at a loss about what to do when it comes to promoting your firm now and in the future.
Implementation Q&A Training Session #3 (1 hour):
Online marketing to the affluent techniques. Don’t worry if you don’t have a website – an alternative FREE option exists which will work just as well.
No ‘techie’ stuff – just simple instructions to follow.
How to delegate everything, so you to get to spend more time on billable work and more time with your family and friends.
Special bonus GIFT #2 – valued at $180.00
30 MINUTE 1:1 STRATEGY SESSION – Direct phone consulting session with Mark Fregnan, Australia’s client attraction specialist
Let’s discuss the quickest way for you to get results from the ‘Wealthy & Affluent Client Attraction System’. I’ll direct you to exactly which steps to follow and techniques to use.
30 minutes – valued at $180.00
About me: I have worked with over 280 business owners from around Australia in the past 8 years. I studied marketing at the University Of Western Australia (UWA) and also from self-made millionaires and world experts. I know precisely what marketing works and what doesn’t via client discussions, marketing reviews and campaigns I have managed. We both know how valuable an expert is – let me share my 8+ years of marketing knowledge with you.
Yes, you will receive the benefits of the above support bonuses (valued at $510) in exchange for a testimonial of your results after following this system – it’s a WIN-WIN for both of us.
Time Limited Special: SAVE $65 + Get $510 Bonuses FREE
During our ‘testimonial drive’ – and only for the next ten now seven (7) customers, we’ll take also take another $70.00 off the package for you and at this price, how can you lose?
Here’s what you’ll receive …
The ‘Wealthy & Affluent Client Attraction System’
The ‘Wealthy & Affluent Client Attraction System’ binder and manual and the ‘Quick Start’ audio CD will be delivered to your door for only $275.00 plus postage – you will save $65.00 OFF the regular price!
$275.00 is really a drop-in-the-ocean compared to the revenue you could be missing out on in your firm without this Client Attraction knowledge. You’ll be in profit from one single affluent client brought to your business.
PLUS – during our ‘testimonial drive’ – I will provide you with three hours of live training and one 30 minute strategy session. A combined value of $510 – yours FREE!
The ‘Wealthy & Affluent Client Attraction System’ binder and manual
The ‘Quick Start CD’ – How and why the affluent client attraction system works and a step-by-step overview of the entire system.
BONUS 1: Three (3) LIVE Implementation Training Sessions: (1 hour each)
1) The Wealthy Client Attraction System (in detail)
BONUS 2: One Strategy Session (30 minute telephone consultation)
TIME LIMITED ‘TESTIMONIAL DRIVE’ SPECIAL – YOU ONLY PAY …
* A condition of this special is that you agree to provide us with a testimonial of your success with this client attraction system.
SAVE $575 (for a limited time only – testimonial drive period)
+ $24 packaging, insurance & postage
No Risk, No Questions Asked, 12-month 100 % MONEY-BACK GUARANTEE!
In the unlikely event you don’t make at least 10 times what you pay for the ‘Wealthy & Affluent Client Attraction System’, you get every cent you paid back… no hassles, and no questions asked.
You have absolutely nothing to risk with our 10 Times Your Investment, 100% Money Back, One-Year Guarantee!!!
Director, Nexia Corp, Malaga WA.
15 Enquiries From A Small Newspaper Advertisement!
"We engaged the services of Mark Fregnan from Kinetic Media & Marketing to assist us to bring in more clients into our accounting firm."
"THE RESULT : 15 enquiries from the Community newspaper and 52 enquiries from a Tuesday’s edition of The West Australian!"
Take the smart option and save years of trying to gain higher paying clients using the slow way…
Take ACTION Now!
Consider how much your education cost you… how many thousands of dollars and years of your time. Isn’t $275 a drop in the ocean compared to what you’ve invested so far?
This $275 investment will come back ten to hundred times over when you begin billing your new affluent clients thousands of dollars in fees per annum.
Don’t forget that you’re backed up with a 100% refund guarantee…. Why not give it a go? You’ve got nothing to lose – you can always return the binder and manual and request a full refund anytime during the next twelve months – no questions asked.
Experience what it’s like to have more high paying clients for your firm. By making more and working less, you will have more time with your family, or for holidays, or doing what you enjoy the most.
However… the availability of this remarkable client attraction system will only be provided to a select few – it cannot be used by every firm in your location. Once we see that three (3) firms have purchased it for a particular area – it will no longer be available.
If you want it – you have to take action… now!
Better Clients Are Looking For An Expert – Will They Find You?
Will you be fortunate to have your own limited edition of the ‘Wealthy & Affluent Client Attraction System’ ? I recommend applying before your area is sold out.
Your payment will be returned if your area has been fully sold out. To avoid disappointment order now!
P.S.This is specialised for the tax and accounting industry: There’s no other system like this on the market that has been proven and tested in Australia, and also new and updated for 2013. It’s most effective in the hands of only a select few lucky individuals – will you be one of them?
P.P.S.Your 12 month 100% money-back guarantee: Remember, try the tested information revealed in ‘Wealthy & Affluent Client Attraction System’ for a full 12-months. If you don’t make at least 10 times your investment, I’ll write you a refund check for the full amount you paid, regardless of what condition the binder is in. You’ll never find a more generous guarantee than this on any product you’ll ever buy! That’s how confident I am that the ‘Wealthy & Affluent Client Attraction System’will help you succeed to attract high income, high net worth clients to your firm.
P.P.P.S.SAVE $65 (time limited) by ordering now : You’ll receive this substantial discount, but only if you act quickly – before we collect the additional testimonials. You’ll only pay $275 AND we’ll give you all the FREEBONUSES valued at $510 – so don’t miss out!