When it comes to finding out how effective your advertising and even the advertising of the shopping centre management (if this applies to you) to bring people into your store, simply counting the daily sales receipts only tells you half of the story.
Counting receipts only tells you how many people made purchases, not the value of every visitor.
But with a people counter system, you can quickly and easily determine your profits every time someone walks in the door!
The best way to keep track of your business potential is to KNOW your people traffic totals. Armed with this information, you can create a more effective business strategy, since you will have the missing piece to the puzzle:
How many people are VISITING your store every hour of the day?
You can use these figures to your advantage in many ways…
- Compare your traffic totals with your number of sales (i.e. your conversion from browsers to paying customers)
- With your sales staff’s hours
- With your advertising costs
- With your turnover rate
- With your shrinkage numbers
- And more!
Soon you will KNOW what sales are working and which ones aren’t…
Closely monitoring your store traffic will allow you to refine your marketing and even reduce money wasted on ineffective campaigns!
THE KEY POINT : You can’t improve what you don’t measure. Automated systems work best because they don’t rely heavily on humans – if you don’t have a store traffic counter – now is a great time to get one!