One important area of improving your profit margins is to reduce your costs. Sometimes you can reduce your costs without a reduction in the quality of service you receive from a supplier, sometimes you’ll see lower quality – cheaper isn’t always better. However… I saved a client $1,177 in 5 minutes. Without mentioning the name […]
Marketing Tips, Strategies and News
Buy Hummer, Get Free Shotgun – Real ‘Way-out’ Marketing!
Source : The Age, 16 March 2010 An American Hummer dealership is sending the Hummer off with a bang, giving away a free shotgun with every new car. An American Hummer dealership will give away a Browning Citori White Lightning shotgun, worth $2,000, with every new Hummer they sell. Lynch Hummer in Chesterfield, Missouri is […]
Using The Open Day Marketing Strategy
Improving Local Awareness Of Your Business Using Open Days! This week I’ve got a good example of how to improve the local awareness of your business. Bunnings in Balcatta had an open day / weekend to celebrate the completion of their warehouse upgrade. My family and I went along and I would say they had […]
Free Marketing Strategy: Lead Generation In Public
You are enjoying an alcoholic beverage at a party or a network event and someone asks "What do you do?" Most business people in this situation will say something like "I’m an accountant", or "I’m a gardener", or "I have a gift shop in …" A response statement like that will result in a nod […]
Getting More Customers – Fast! (part 1)
Often business owners contact me because they need more customers – and more cashflow – today! So how do we achieve this goal for our clients? The answer : We start with our Kinetic Media & Marketing ‘INSTANT CASHFLOW’ checklist! One item on the checklist is the break-down of sales process into two components : […]
Marketing Made Simple
Wouldn’t it be great to have dozens (or hundreds) of people with lots of money to spend (your ‘ideal’ customers or clients) contact your business every month or have thousands of people visit your retail store eager to buy? This is what good marketing is all about. But how do you start? One of the […]