Client marketing and business strategy results

Here’s what our clients say …

A word of warning though – there have been massive changes to marketing in recent years. Using old, stale methods means that these businesses won’t grow and often won’t survive.

Business owners who choose to move forward and make the necessary changes can flourish.

Here are the case studies, results and testimonials from our marketing and business consulting clients.

Most of these results listed here are from a particular marketing campaign (strategy). When a number of strategies are implemented into a business is the outcome is usually a 60 – 80% increase in SALES and 10% – 40% increase in the business NET PROFIT.

To learn how we work with clients, click here

VIDEO CASE STUDY – JIM DUNLOP, DIRECTOR, PAINTING COMPANY

VIDEO CASE STUDY – YVES SCHOOF, DIRECTOR, ACCOUNTING & FINANCIAL FIRM

VIDEO CASE STUDY – JEWELS ARMSTRONG, BUSINESS OWNER, RETAIL

VIDEO CASE STUDY – CANDY DELESCAUT, SALON OWNER

VIDEO CASE STUDY – BRAD PODMORE, BUSINESS OWNER, WHOLESALE

VIDEO CASE STUDY – KARIN FOLAU, HAIRDRESSING SALON OWNER

VIDEO CASE STUDY – DR SEBASTIEN VENAILLE, BUSINESS OWNER, CHIROPRACTIC

Gill Lok Director, Shoe store, Midland, WA.

A Single Promotion Makes $28,937!

“We utilise the services of Kinetic Media & Marketing for our Customer Database System and for the design and marketing management of our customer promotions.” “A single letter, a couple of emails and a SMS – all developed and sent by Kinetic Media & Marketing produced $28,937 in customer sales.”

Brad Podmore Owner, Coffee Wholesaler, Malaga, WA.

Wholesaler Generates 65 Leads In A Commercial Area From A Simple Letter!

“I wanted to promote our coffee wholesale business to the Malaga commercial area. Mark Fregnan & Mario Zorovic of Kinetic Media & Marketing came up with a concept and designed a simple letter which was delivered to Malaga businesses using the UnAddressed Mailing Service (UDS) by Australia Post.” “From that simple mailing, we received 65 responses which I was very happy about. This gives us the opportunity to sell coffee machines, accessories, coffee and tea supplies initially to these businesses as well benefiting from the lifetime sales each client brings to our company.” See video above.

Chris Hearn Director, Fabulous Fabrics, Balcatta, WA.

Fabrics Retail Store Gets 126 Paying Customers In One Day!

“We engaged Mark Fregnan of Kinetic Media & Marketing to create and manage our store promotions. One promotion (pictured) with a response rate of 24.2% brought in 126 paying customers into our store in one day!”

Ben Collins & Ross Wyatt (photo with Ross and Mark Fregnan) Directors, security company Osborne Park, WA.

$602,153 Increase in Security Products Sales!

“By implementing the marketing and sales strategies shown to us by Mark Fregnan from Kinetic Media & Marketing we increased our annual revenue by $602,153, with the same number of staff (9), and we work fewer hours, with less stress!”

Jatin Cholera Director, Nexia Corp (formerly Kevin Williams Accounting) Malaga, WA.

52 Enquiries From A Small Newspaper Advertisement!

“We engaged the services of Mark Fregnan from Kinetic Media & Marketing to assist us to bring in more clients into our accounting firm.” “During one of our coaching sessions we discussed print advertising. Mark said that most of the traditional styles of advertising usually brings in little response. We did consider what Mark suggested however we wanted to see for ourselves with a design of our own – we didn’t get one phone call!” “We now understood what Mark Fregnan was talking about and we asked him to design an advertisement for us.” “THE RESULT : 15 enquiries from the Community newspaper and 52 enquiries from a Tuesday’s edition of The West Australian!”

Derek Scott (middle) Owner and Manager Sign business, Malaga, WA.

$71,126 Increase in Net Profit in 12 Months!

“Mark Fregnan from Kinetic Media & Marketing helped us to implement systems for quoting and job management, initiated customer care programs and assisted us to target our ‘ideal’ customers. As a result our bottom line improved by $71,126 over the previous 12 month period.”

Stanley Kawalksy Director, Kawalsky Lawyers Perth, WA.

Law Firm Gets A Marketing Boost

“We approached Kinetic Media & Marketing to help advise me on a business direction and I am very happy with the result. Thoroughly recommend Kinetic Media & Marketing for all business coaching needs. Thanks guys for all your help!” – Kawalsky Lawyers

Ailyn Chen Owner, Ailyn’s Skin and Beauty Subiaco, WA.

66 New Clients & Banked $6,534 In 14 Days!

“Using the initial promotion developed by Mark Fregnan of Kinetic Media & Marketing, we received over 70 phone calls and sold 66 bookings over the phone for $99 each. “We banked $6,540 and added 66 new clients to our Subiaco salon. The style of marketing shown to us has been so effective that we are looking at opening more salons in Perth.

Julie Armstrong Owner, Elegance Plus (clothing store) Morley, WA.

Fashion Retailer Sees The Value In Email Marketing – $4,143 In Sales From One Email Promotion!

“We have been in business for over 35 years and we managed to obtain a good sized customer list of postal addresses. The much smaller list was a collection of email addresses which we didn’t use very often.” “Mark Fregnan from Kinetic Media & Marketing approached us and said that we would still get a good response from that smaller and older email list.” “Mark and his graphic designer created a February sale promotion which brought in $4,143 in sales which we were very happy about. Since then we have been keen to add in fresh email addresses and we engaged Kinetic Media & Marketing to help us with our marketing on a monthly basis.”

Shane Moxey Owner, New World Health & Fitness, Gym, Warwick, WA.

Gym Owner Ramps Up Marketing Systems!

“We employed Mark Fregnan from Kinetic Media and Marketing to assist us in developing marketing strategies within our club in order to increase membership sales and improve our education in marketing principles. He provided us with systems to attract new members and then leverage those members to create further referrals. Mark delivered this through a series of very informative mentoring sessions. Mark also provided extra information and tools for reviewing our business systems and categorising members by ability to generate more revenue; therefore allowing us to more effectively use our marketing dollar. His advice and services has contributed to our ability to attract new members and increase revenues through our existing client base. I am happy to recommend Mark Fregnan to any business.”

Karin Folau Owner, Karin’s Hair & Beauty Salon Morley, WA.

New Customers Within 90 Minutes!

“We have never used the local marketing strategy before. Once Mark Fregnan and Mario Zorovic told us about it we were excited to see it work. The first new customer came in within 90 minutes after rolling out the strategy.” “In just a few days we brought in 8 new customers. Those 8 people then referred us to their family. More bookings and more new customers.”

Kim Barralet Manager, Shoe store, Midland, WA.

We Can Now Respond Quickly To Slow Months!

“We began working with Mark Fregnan from Kinetic Media and Marketing in December 2008. At Mark’s recommendation we installed a traffic counter (from Total Count) in our store from the 1st January. This will enable us to know exactly how much traffic our store produces each month. There are two benefits of using this system – one, we can monitor all of our marketing to make sure that our store traffic volume doesn’t fall below our specific targets, and two, so we can better plan promotions to avoid the slow periods.”

Marnie Kallmeyer Owner, Beauty Image Salon, Wembley, WA.

Beauty Products – Ready for Promotional Sales!

“I realised the importance of having a good client database in order to increase sales. Mark Fregnan assisted us to setup our new Salon Software for promotional marketing campaigns.”

Gavin Forrest Manager and Director, Hotmix Group, East Perth, WA.

Won the Karratha Computer System Job!

“We used some of Mark’s material when submitting a proposal we had been developing for a new client in Karratha, WA. We impressed the client and got the job immediately.I would not hesitate to recommend Mark Fregnan from Kinetic Media & Marketing to anyone wishing to grow their business.”

Dr Nizar Saab Manager and Director, Longevity Chiropractic, Leederville, WA.

Chiropractor Improves Marketing Systems!

“With proven marketing techniques and guidance of how to implement these strategies, we have been able to apply the wealth of knowledge that Mark Fregnan and Dr. Anthony Capiaghi have supplied to increase our business and steadily grow to achieve our quarterly goals.Thanks Mark Fregnan and Dr. Anthony Capiaghi for your expertise. It has been well worth the investment!”

Elana Geldenhuys Director, Geldens Pty Ltd, Leederville WA.

Clothing Manufacturer & Retailer Grows After Being ‘Stuck’ For Over 5 Years!

“We signed up for Kinetic Media & Marketing services at a time when we had been in business for 20 years. We felt that we were no longer growing and had in fact become quite stagnant.Mark Fregnan from Kinetic, has guided and assisted us through several business decisions that have resulted in changes to strategy, and has provided us with the tools to grow. We have implemented clear policies and documented these. This has improved our selling technique and saved time as finally we are organized! We have graded our customers (A,B,C) and are setting up a proper customer base that will be an added asset to the business. We have changed our approach to marketing and advertising, and Mark advised us on our brochure information and layout, which has definitely resulted in improved sales. We have established a good relationship with Kinetic Media & Marketing, and will continue to use their services as consultants in marketing and advertising and in any way that will continue to improve our business. This has been an investment (not an expense), and I would recommend other businesses to join the programme.”

Steven Donald Manager and Director, Digital Ventures, Myaree, WA.

Web Design Firm Sees Results Within the Management Team!

“While we have only recently retained Mark Fregnan’s services at Kinetic Media & Marketing, we are already seeing results within the management team.Valuable and practical techniques from Mark have helped us to focus on core issues and develop strategies which have previously eluded us. I would wholeheartedly recommend Mark to any business requiring an objective and constructive addition to their business and marketing strategy.”

Kiera Pedley Manager, Promotional Business, Malaga, WA.

Promotional Products Business Improves Customer Management!

“Hi Mark, You’ve completely changed our mindset and how we approach our marketing and customer service.In fact it’s actually hard to think that less than 12 months ago, it had never occurred to us to write referral programs, never occurred to us to categorise our customers, and we’d never written a thank you letter in our lives! It’s made a huge positive difference to our business. Our existing customers are much better looked after – you saw the results our referral letter returned, and we approach the everyday running of the business much more like a tool to achieve our personal goals, rather than letting it run us. There are a couple of things that really stand out with regards to the impact they’ve had on our business:

Glen Smyth’s CDs & DVD’s – Completely inspirational.
Categorising our customers – we don’t waste time stepping over dollars to pick up pennies.
Thank You notes – Customers always comment!
Sending out gifts to A List Customers – we actually saved losing a customer, simply by sending out a gift basket with a letter and a book. (it cost us $70, but the lifetime value of the customer is about $10,000)

I’d more than happily recommend you to anyone, and if you ever have a prospect who wants reassurance Kinetic Media will help them, tell them to call me, I’ll more than happily recommend you!”

Aldo Del Popolo Automotive Workshop, Balcatta, WA.

$7,890 From One Sale and Free Magazine Advertising For 12 Months!

“Mark from Kinetic assisted us to improve our magazine advertising. As a result we obtained $7,890 from one sale of which $3,000 was net profit.” “This means that the ad has already paid for itself from one sale! All additional leads and sales generated from the magazine publication for the next 12 months are now free!”

Scott Chapman Former Manager Printing business, Joondalup, WA.

$6,126 in Sales From a $25 Mailing Campaign!

“We sent 41 letters which cost us $25 and obtained $6,126 in new printing orders.”

Brad Pecotich Owner and Manager Auto Service Workshop, Balcatta, WA.

“Increased My Prices 3 Times in 6 Months and My Workshop is STILL Fully Booked for 2 Weeks in Advance!”

“Mark Fregnan from Kinetic showed me how to focus on building my core ‘A’ grade client base who could afford our premium automotive services.”

Rob Lush Owner, Machining Shop, Bentley, WA.

“28% Increase In Net Profit Within 90 Days!”

“Simply by improving our work management and adding another income stream to our automotive engine reconditioning business.”

Bethne Crisafulli Owner, Care Agency, Innaloo, WA.

Implemented Web Automation To Save Hours On The Telephone And To Increase Bookings!

“The team at Kinetic Media & Marketing re-structured our business web site to be more sales oriented as well as providing the programming to allow the contact details to automatically be recorded. This has allowed for the creation of a new contact database for us and a means to view the total bookings per month. Kinetic also provided an offline and online referral program to enable us to get more clients. We highly recommend Kinetic’s services to other businesses that want to improve their sales.”

Mike Harold Owner, Signarama Franchise Business, West Perth, WA

“Over $4,000 In Additional Sales Each Time I Send An Email!”

“Mark Fregnan from Kinetic Media & Marketing helped our company to implement an email marketing campaign to our target list of prospects and past customers, including making suggestions to improve the response from the email. Mark also provided training to our administration staff member so that we could run our email marketing campaign on a regular basis.”

Greg & Kiera Owner and Manager, Promotional Business, Malaga, WA.

Photo with Greg & Mark

“$2,705.77 In Sales From a $15 Mailing!”

“We sent 25 letters which cost us $15 and obtained $2,705.77 in orders!”

Peter Temple Owner and Manager Printing business, Joondalup, WA.

“$1,309.32 in Sales From a Simple Test!”

“Using the approach Mark from Kinetic provided to us, we conducted a simple test with 2 emails and a fax which resulted in $1,309.32 in sales.”

Tony Bezant Owner, Auto Service Workshop, Osborne Park, WA

“Generated 15 New Clients With a Simple Flyer Drop!”

“I couldn’t afford to spend hundreds of dollars on local paper advertising. I tried using flyers before without success. Mark Fregnan from Kinetic Media & Marketing said we should try the same strategy again, but with a new flyer. The result – I picked up 15 new clients!”

Peter Godwich Owner and Manager Auto Service Workshop, Joondalup, WA.

Turnover Up By 13% In 60 Days!

“Increased by 8% and 13% for the months of July and August 2005, by implementing a simple idea from my first 2 hour consultation with Kinetic Media & Marketing.”

Tus Halzi Owner and Manager Auto Service Workshop, Osborne Park, WA.

“$55 Increase In Average Sales AND I Lock My Customers In!”

“By implementing a simple idea, I was able to add $55 to my average sale. What a great way to lock in my customers to ensure that they only have their vehicles serviced with me. I am very impressed with the level of service and support given to me by Kinetic Media & Marketing.”

Milton Lay Owner and Manager, Automotive Workshop, Wangara, WA.

Automotive Service Business Owner Recognised Superior Service!

“Our business had previously paid another so called ‘Marketing Consulting firm’ with no support and no results. Mark Fregnan from Kinetic Media & Marketing provided a far superior service.”

Bob Willers Account Manager, Commercial Insurance, Balcatta, WA.

Insurance Broker Implements a Client Feedback System!

“Mark helped us to implement a client feedback system. This has kept us informed of our level of service as well as providing testimonials for our business.” May 2005

Mick Woodbridge Owner and Manager, Automotive Workshop, Balcatta, WA.

Business Owner Admits To Working Too Hard!

“After performing the simple exercise of the ‘Income Analysis’ provided by Kinetic Media & Marketing, I could see that our workshop was working on too many vehicles for a low average sale – our profitability was lacking. So thanks to using the ‘Income Analysis’, I have a better understanding of our business and I am now making changes to how we look after our customers, rather than just rush the jobs through our workshop.” March 2005

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