Client Results

“A single letter, a couple of emails and a SMS – all developed and sent by Kinetic Media & Marketing produced $28,937 in customer sales.”

“From that simple mailing, we received 65 responses which I was very happy about. This gives us the opportunity to sell coffee machines, accessories, coffee and tea supplies initially to these businesses as well benefiting from the lifetime sales each client brings to our company.”

See video above.

“During one of our coaching sessions we discussed print advertising. Mark said that most of the traditional styles of advertising usually brings in little response. We did consider what Mark suggested however we wanted to see for ourselves with a design of our own – we didn’t get one phone call!”

“We now understood what Mark Fregnan was talking about and we asked him to design an advertisement for us.”

“THE RESULT : 15 enquiries from the Community newspaper and 52 enquiries from a Tuesday’s edition of The West Australian!”

“We banked $6,540 and added 66 new clients to our Subiaco salon. The style of marketing shown to us has been so effective that we are looking at opening more salons in Perth.

“Mark Fregnan from Kinetic Media & Marketing approached us and said that we would still get a good response from that smaller and older email list.”

“Mark and his graphic designer created a February sale promotion which brought in $4,143 in sales which we were very happy about. Since then we have been keen to add in fresh email addresses and we engaged Kinetic Media & Marketing to help us with our marketing on a monthly basis.”

Mark also provided extra information and tools for reviewing our business systems and categorising members by ability to generate more revenue; therefore allowing us to more effectively use our marketing dollar.

His advice and services has contributed to our ability to attract new members and increase revenues through our existing client base.

I am happy to recommend Mark Fregnan to any business.”

“In just a few days we brought in 8 new customers. Those 8 people then referred us to their family. More bookings and more new customers.”

There are two benefits of using this system – one, we can monitor all of our marketing to make sure that our store traffic volume doesn’t fall below our specific targets, and two, so we can better plan promotions to avoid the slow periods.”

We have changed our approach to marketing and advertising, and Mark advised us on our brochure information and layout, which has definitely resulted in improved sales.

We have established a good relationship with Kinetic Media & Marketing, and will continue to use their services as consultants in marketing and advertising and in any way that will continue to improve our business.

This has been an investment (not an expense), and I would recommend other businesses to join the programme.”

You’ve completely changed our mindset and how we approach our marketing and customer service.In fact it’s actually hard to think that less than 12 months ago, it had never occurred to us to write referral programs, never occurred to us to categorise our customers, and we’d never written a thank you letter in our lives! It’s made a huge positive difference to our business.

Our existing customers are much better looked after – you saw the results our referral letter returned, and we approach the everyday running of the business much more like a tool to achieve our personal goals, rather than letting it run us.

There are a couple of things that really stand out with regards to the impact they’ve had on our business:

	Glen Smyth’s CDs & DVD’s – Completely inspirational.
	Categorising our customers – we don’t waste time stepping over dollars to pick up pennies.
	Thank You notes – Customers always comment!
	Sending out gifts to A List Customers – we actually saved losing a customer, simply by sending out a gift basket with a letter and a book. (it cost us $70, but the lifetime value of the customer is about $10,000)

I’d more than happily recommend you to anyone, and if you ever have a prospect who wants reassurance Kinetic Media will help them, tell them to call me, I’ll more than happily recommend you!”

“This means that the ad has already paid for itself from one sale! All additional leads and sales generated from the magazine publication for the next 12 months are now free!”

Kinetic also provided an offline and online referral program to enable us to get more clients. We highly recommend Kinetic’s services to other businesses that want to improve their sales.”

Mark also provided training to our administration staff member so that we could run our email marketing campaign on a regular basis.”

I am very impressed with the level of service and support given to me by Kinetic Media & Marketing.”

May 2005

March 2005