I have used Yahoo Australia as a cost effective online advertising media for Kinetic and for our clients. I was surprised and a little shocked that Yahoo has rolled over to their competitor Google…
Yahoo!7 Search inventory transitioning to Google
Over the next few months we will be making some changes to the Yahoo! Search Marketing business in Australia and New Zealand.
Yahoo!7 Search inventory will be joining the Google Partner Network.
We are currently testing with Google with the expectation that we will transition in the near future.
We will continue to work with some of our partners including Flybuys, Qantas and Sensis and you will be able to continue to book campaigns through Panama for the next few months. It is important to note that if you do not wish to run campaigns across this inventory then you will need to proactively update your campaigns in Panama. Panama is planned to phase out and we will communicate a closure date once it¹s confirmed.
For those who currently advertise with Google and have selected the option to run across the Google Partner Network, you will automatically get access to Yahoo!7 Search inventory.
For those with credit in their account, please log into your account to ensure all your details are correct before the 14th November.
Please feel free to contact us with any questions or concerns you may have.
We thank you for your continued support.
Yahoo! Search Marketing Team
About the author. I’m Mark Fregnan, founder of Kinetic Media & Marketing, an Australian consulting company that focuses entirely making business owners MORE PROFIT WITH LESS EFFORT. So don’t re-invent the wheel or waste money on expensive trial-and-error, contact us for more information on our range of marketing system solutions and take the shortcut to a greater business success.