Here’s an article by David Dee that I came across recently. This article from Dee really ‘nails’ the importance of good marketing to grow a business and it’s revenue.
I’ve lost count the number of times I’ve seen business owners ‘mess’ this up and focus on the ‘wrong’ thing. In Australia 94% of businesses never reach $1 Million in annual sales (source ABS data). I firmly believe this is the main reason for that statistic.