Get your business on the page 1 of Google – easy!
You can do that with Google Adwords in 5 minutes.
Whilst it seems like Google Adwords only has become an important advertising medium in the past few years for most businesses, in reality Adwords have been available for over 15 years now.
True story – I actually remember driving Google traffic to one of my websites I set up back in the year 2000 for 5 cents per click!
That brings me to a CRUCIAL point about ensuring Google Adwords is delivering a return-on-investment (ROI) for your business.
Advertising in ANY MEDIA is about a) Paying for itself b) Making you a profit.
If you’ve been in business for a while, you may have advertised in the Yellow Pages directory (book)
Those quarter page YP adverts you saw cost between $15,000 to $22,000 PER YEAR depending on whether your ad was in B/W or colour.
CALLS EXPECTED? About 20 calls a week (4 per day, 1,000 per year) giving you an enquiry cost of $15 (using the $15,000 ad cost).
So with the Yellow Pages you could effectively be paying $15 to $30 to get the phone to ring.
Now back to Google… I’ve been recommending to clients for a number of years now to advertise via Google Adwords – because the ROI was there.
From the year 2014 this has become a very different story…
GOOGLE ADWORDS ENQUIRY COST
In the table above you can see the COST of producing an enquiry for most business being over $58 or more. That’s not even a sale (paying customer). That’s someone who wants a price or other information (i.e. enquiry). Some of the Adwords campaigns are costing $80 to $150 per enquiry (phone or web leads).
I feel that Google has now joined the ranks of the city newspaper, TV, radio, cinema and other high priced media in FAILING to deliver a cost-effective ROI for small business.
"Is Google Adwords A Waste Of Money?" – I’m beginning to think so.
Stay tuned for my next post as I will reveal what good (lower cost) substitutes are available to promote your business website. This is hugely important for anyone relying on Google for leads!