Further proof of a decline in newspaper readership:
The Sun had sold on average 3.12 million copies a day in 2009.
In June 2013, The Sun sold around 2.24 million copies a day – 28% decrease from the year 2009.
“Like the other newspapers, there has been a decline in readership in the past years,” a Sun spokeswoman told AFP.
Whilst print media readership is declining, it can still be a valid advertising media for new customers. It all comes down to how effective your press advertisement is in generating enquiries, phone calls and interest.
Depending upon your industry, newspaper advertising can still deliver a ROI (Return-On-Investment).
It’s best to test, providing you have a good direct-response style advertisement like the ones we create for clients.
Make sure you monitor and tally the number of enquiries from your advertisement so you can make a factual decision on it’s effectiveness.