Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message? (See below) Facebook has a policy on the amount of text in a image post. For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]
business marketing
Google Bounce Rates By Website Type
Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]
Marketing Spend Survey Results
MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight
How To Attract Your Ideal Customers Or Clients – Part 1
When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]
Business Marketing Sin #1
If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]
Help – I Need A Big Business Client Fast!
Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]
Ouch, Big $$$ Wasted – How Not To Advertise!
I recently spoke to a business owner who spent $1,700 on a single colour newspaper advertisement – and didn’t get one call! Ouch, big $$$ wasted there. Want to know the most important word in marketing and advertising? It’s "TEST" For some reason, many business owners dive in with one new, large advertisement WITHOUT testing […]