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The Dreaded Facebook “Too Much Text” Message

October 21, 2016 by Mark Fregnan Leave a Comment

Facebook boost image too much text

Oh no. Tried to boost a post a got the dreaded “Your Post’s Image Uses Too Much Text” message?  (See below) Facebook has a policy on the amount of text in a image post.  For usual image posts on your timeline – fine, but once you boost the post image, if the image contains too […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, business marketing, lead generation, marketing perth

Google Bounce Rates By Website Type

April 28, 2016 by Mark Fregnan Leave a Comment

Google website bounce rate

Google Analytics Benchmark Averages for Bounce Rate Google provides a website metric called “bounce rate”. Essentially bounce rate is the measure, as a percentage, of how many people viewed only one page on your website versus two or more pages. Obviously, if a website visitor views more than one page on your website then they […]

Filed Under: Marketing Tagged With: business, business marketing, lead generation, website

Marketing Spend Survey Results

March 21, 2016 by Mark Fregnan Leave a Comment

Marketing spend results 2015

MB Insight, a research firm shared these survey results on WHERE businesses were allocating their marketing budgets (which channels). Very interesting… Source: MB Insight

Filed Under: Marketing Tagged With: Marketing, business marketing

Is Google Adwords A Waste Of Money?

June 30, 2014 by Mark Fregnan Leave a Comment

Business marketing Perth Yellow Pages advertising

Get your business on the page 1 of Google – easy! You can do that with Google Adwords in 5 minutes. Whilst it seems like Google Adwords only has become an important advertising medium in the past few years for most businesses, in reality Adwords have been available for over 15 years now. True story […]

Filed Under: Marketing Tagged With: Marketing, advertising, business, business marketing, customer, marketing perth, sales, website

How To Attract Your Ideal Customers Or Clients – Part 1

December 27, 2013 by Mark Fregnan Leave a Comment

Business size: Micro small medium large

When it comes to marketing to attract your ideal customers or clients, whether it’s a consumer (B2C) or a business (B2B), you’ll get the most effective use of your advertising dollars if you TARGET. You see, if you advertise very broadly such as in mass media for example, city newspapers, radio or television you’ll attract […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australian, business, business marketing, customers, perth, staff

Business Marketing Sin #1

March 19, 2013 by Mark Fregnan Leave a Comment

If you’ve been in business for a while – you know it costs money to get customers, whether it’s providing excellent customer service to get referrals, or advertising, or paying for a good retail location, or spending money on business-to-business marketing (B2B). One sin that every business owner makes, including myself, is not following up […]

Filed Under: Marketing Tagged With: Marketing, advertising, b2b, business, business marketing, customer, prospects, referrals, sales

Help – I Need A Big Business Client Fast!

January 24, 2013 by Mark Fregnan Leave a Comment

Do have a business that has other businesses as clients (i.e. B2B), such as an accounting or law firm, printing, computer, wholesale or sign business, etc? If you do you’ll know that your company deals with a mix of smaller and bigger clients. Most likely 20% of your clients are larger – and most often […]

Filed Under: Marketing Tagged With: Marketing, advertising, australian, business, business marketing, business success, client, company, consulting, management, melbourne, perth, strategy, systems

Ouch, Big $$$ Wasted – How Not To Advertise!

November 30, 2012 by Mark Fregnan Leave a Comment

I recently spoke to a business owner who spent $1,700 on a single colour newspaper advertisement – and didn’t get one call! Ouch, big $$$ wasted there. Want to know the most important word in marketing and advertising? It’s "TEST" For some reason, many business owners dive in with one new, large advertisement WITHOUT testing […]

Filed Under: Marketing Tagged With: Kinetic Media & Marketing, Marketing, advertising, australia, business, business marketing, marketing perth, melbourne, perth

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